AdBull provides publishers with a new source of advertiser-driven revenue. AdBull has NO competitors, since it is the exclusive patent-protected provider of contextual cursor advertisements. As a result, AdBull can be incorporated alongside many of the other popular online ad platforms in the market today (from display ads to contextual feeds and beyond).

AdBull ads are delivered to the user's cursor upon visiting a participating publisher's website. Our patented ad delivery solution changes the state of the cursor for a few seconds while the ad is "clickable." The cursor then returns to its normal state after the ad fades out or if the user chooses to close the ad. If a user clicks on an advertisement, a new window containing the advertiser’s landing page or website destination opens.

Chitika is a data analytics company in the business of on-line advertising. Through the application of data and innovative technology in the fields of mobile, local and search Chitika has developed a vast global network that maximizes yield for both publishers and advertisers.

What does Chitika mean? When Chitika co-founders, Venkat Kolluri and Alden DoRosario left Lycos in 2003 to start their own company, they sought a name that would suggest the speed with which its customers would be able to put up ads on their Web sites. Chitika, which means "snap of the fingers" in Telugu (a South Indian language), captured this sentiment and Chitika Inc. was born. Chitika introduced its online-ads service in January, 2004.